There are many reasons why someone might develop a shopping addiction. Here are some of the main ones:
Low self-esteem
People who don’t feel good about themselves might shop to try to feel better. They may buy things they think will make them look more attractive or become more popular at school or work. However, their purchases are likely to just cover over the cracks for a short while as the underlying issues remain.
A lot of stress
Shopping can be a fun and often effective way to relieve everyday stress (hence the joking expression “retail therapy”). However, if you have a lot of stress in your life and you come to rely on shopping to cope with it genuinely, shopping addiction can quickly follow.
Social pressure
If friends and family shop a lot, it can make someone feel like they need to shop, too, to fit in or keep up. Our society also has a wider belief that having money and possessions equals success and status, which can drive compulsive buying habits.
Persuasive marketing and advertising
Companies are really good at convincing people to buy things through smart ads and marketing. The fact is that we are now inundated with adverts and marketing messages all the time and these can be very hard to resist, particularly if you have some of the other issues explained in this section.
Genetics
Some people are just genetically more likely to develop addictions, including shopping addiction. This is why you often see the children of people with addictions become addicted themselves.
Underlying mental health disorders
Shopping addiction can be related to mental health issues like depression, bipolar disorder or obsessive-compulsive disorder. People might shop to escape from the feelings caused by these conditions, but it only helps temporarily and doesn’t solve the real problems.